Is Your Website Costing You Sales? 5 Signs It’s Time for a Redesign
When was the last time you looked at your website from a customer’s perspective?
If it’s been a while, there’s a good chance your site might be doing more harm than good—especially if it’s outdated, slow, or hard to navigate. In today’s digital world, your website is your storefront, your first impression, and your 24/7 salesperson. If it’s underperforming, you could be losing valuable sales without even knowing it.
Here are five major signs that your website is due for a redesign—and how fixing them can turn missed opportunities into measurable growth.
1. Your Website Looks Outdated
Visual design trends evolve quickly. What looked modern five years ago can now feel clunky and unprofessional. Outdated websites can immediately cause visitors to question your credibility.
How this hurts your business:
- Visitors bounce quickly because your site feels “old”
- Competitors with sleek designs appear more trustworthy
- Your brand doesn’t reflect your current quality or service level
What to look for:
- Flashy animations
- Small text and cluttered layouts
- Unbranded stock photos or pixelated images
- Inconsistent fonts and color schemes
A fresh redesign can instantly elevate your brand and show potential customers that you’re active, modern, and trustworthy.
2. It’s Not Mobile-Friendly
Over 60% of all web traffic now comes from mobile devices. If your site isn’t optimized for smartphones and tablets, you’re frustrating a huge portion of your audience—and likely losing them.
How this hurts your business:
- Google ranks mobile-friendly websites higher in search results
- Customers can’t easily navigate, read, or click on buttons
- Cart abandonment rates soar on mobile-unfriendly sites
Test it yourself:
Open your website on your phone. Is the text readable without zooming? Do buttons work easily? Is the experience fast and seamless? If not, it’s time for a mobile-first redesign.
3. Your Site Is Slow to Load
Speed matters. A slow-loading website not only hurts your SEO, but it also drives users away before they ever see your offer. In fact, studies show that a 1-second delay in page load time can reduce conversions by up to 20%.
How this hurts your business:
- Visitors leave before your site finishes loading
- Lower rankings on Google and Bing
- Higher bounce rates, fewer leads and sales
Quick fixes that a redesign can address:
- Image compression and next-gen formats
- Better hosting or content delivery networks (CDNs)
- Optimized code and reduced script bloat
Speed isn’t a luxury anymore—it’s a necessity for performance.
4. You're Not Showing Up in Search Results
If your competitors are ranking above you in Google, it’s not just because of luck—it’s because their websites are better optimized. SEO (Search Engine Optimization) plays a huge role in how visible you are online, and an outdated site might not meet current standards.
Signs you need help:
- You’re not ranking for your core services or products
- Your site lacks basic SEO structure (title tags, meta descriptions, headings)
- Your competitors consistently outrank you on Google
A professional website redesign includes modern SEO practices baked into the foundation—clean code, fast speeds, mobile optimization, and user-friendly content layouts that make it easier for search engines to crawl and rank your pages.
5. You’re Not Getting Leads or Sales
Your website should be doing one main thing: helping you grow your business. If it’s not generating inquiries, sales, bookings, or leads, then something is broken in the user experience.
Conversion red flags:
- Visitors are browsing but not taking action
- Forms are hard to find or don’t work properly
- Calls-to-action (CTAs) are weak or non-existent
- Navigation is confusing or overwhelming
A well-designed site guides visitors through a journey—from curiosity to conversion. Whether that means booking a consultation, filling out a contact form, or purchasing a product, your website should make the next step obvious and easy.
Bonus: You Can’t Easily Update It
If you or your staff find it difficult to make simple updates—like changing hours, swapping photos, or adding a blog post—it’s probably built on an outdated platform or coded in a way that limits access.
That’s a serious problem for a modern business. Your website should be a flexible marketing tool, not a static page that requires a developer for every update.
With a redesign, Bold Marketing & Design can build your site on a user-friendly platform (like WordPress) that allows you to make updates in-house—saving you time and money long-term.
What a Website Redesign Can Do for You
✅ Improve SEO and search visibility
✅ Increase mobile conversions
✅ Decrease bounce rates
✅ Build trust and credibility
✅ Generate more leads and sales
Ready for a Website That Works?
If you’ve noticed any of the signs above, don’t wait for another quarter of missed sales. Let’s talk.
At Bold Marketing & Design, we specialize in creating high-performance websites that don’t just look great—but work hard to grow your business. Our responsive, modern designs are tailored to your brand and optimized for real-world results.
Schedule your free website audit today and find out how a redesign can transform your online presence.
