5 Website Design Trends You Should Know for 2025 

In the ever-changing world of web design, staying ahead of the curve is essential for keeping your business fresh and relevant. As we head into 2025, here are five website design trends to watch and implement for an improved user experience and competitive edge:  1. Minimalist, Clean Designs Less is more! Modern websites in 2025 […]

Social Media Marketing: Thanksgiving-Themed Ideas to Boost Engagement This November

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Thanksgiving is the perfect time for businesses to show appreciation, connect with their audience, and boost brand loyalty through engaging and festive content. As November rolls around, consumers are bombarded with holiday promotions and messages. To stand out from the crowd, businesses need to craft thoughtful, creative, and relevant Thanksgiving-themed social media content that captures […]

Cybersecurity Month: Why Website Security is More Important Than Ever

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Your business’s online presence is just as valuable as your physical one—if not more. This October, Cybersecurity Awareness Month gives us the perfect opportunity to highlight why keeping your website safe should be a top priority for any business owner. The Rising Threat of Cyber Attacks As businesses increasingly rely on their websites to drive […]

The Art of Minimalist Web Design: Less is More

Standing out requires more than just vibrant colors and flashy graphics. The art of minimalist web design embraces the principle that less is more, focusing on simplicity, clarity, and efficiency. This approach not only enhances user experience but also drives better engagement and conversion rates. Let’s look into the core principles of minimalist web design […]

Designing for Conversion: How to Turn Visitors into Customers 

In the ever-growing expanse of the internet, having a visually appealing website is not enough. The true measure of a website’s success is its ability to convert visitors into customers. Conversion-focused web design aims to guide visitors through a seamless journey, ultimately leading them to take desired actions such as making a purchase, signing up […]

Boosting Your Website’s Visibility: The Power of Local SEO

In today’s digital landscape, the importance of local visibility cannot be overstated, especially for businesses in Ketchikan and Southeast Alaska. At Bold Marketing & Design, we recognize the unique challenges and opportunities that local businesses face. Local SEO (Search Engine Optimization) is a powerful tool to ensure your business stands out in local search results, […]

5 Simple Ways to Avoid Online Ad Fatigue

In the digital age, we’re surrounded by advertisements everywhere we look—on websites, social media, and even in our emails. This constant barrage can lead to ad fatigue, where people get tired of seeing too many ads and start ignoring them. For businesses, this means their ads aren’t as effective as they could be. Here are […]

Understanding the Transition: Google Analytics 4 (GA4) vs. Universal Analytics (UA) 

The evolution of digital analytics has taken a significant leap with the introduction of Google Analytics 4 (GA4), which replaces the long-standing Universal Analytics (UA). For marketers, website owners, and data analysts, understanding the differences between GA4 and UA is crucial for adapting to the new landscape. Here, we explore the key distinctions and what […]