Social Media Marketing: Thanksgiving-Themed Ideas to Boost Engagement This November

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Thanksgiving is the perfect time for businesses to show appreciation, connect with their audience, and boost brand loyalty through engaging and festive content. As November rolls around, consumers are bombarded with holiday promotions and messages. To stand out from the crowd, businesses need to craft thoughtful, creative, and relevant Thanksgiving-themed social media content that captures […]

Cybersecurity Month: Why Website Security is More Important Than Ever

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Your business’s online presence is just as valuable as your physical one—if not more. This October, Cybersecurity Awareness Month gives us the perfect opportunity to highlight why keeping your website safe should be a top priority for any business owner. The Rising Threat of Cyber Attacks As businesses increasingly rely on their websites to drive […]

Boosting Your Website’s Visibility: The Power of Local SEO

In today’s digital landscape, the importance of local visibility cannot be overstated, especially for businesses in Ketchikan and Southeast Alaska. At Bold Marketing & Design, we recognize the unique challenges and opportunities that local businesses face. Local SEO (Search Engine Optimization) is a powerful tool to ensure your business stands out in local search results, […]

5 Simple Ways to Avoid Online Ad Fatigue

In the digital age, we’re surrounded by advertisements everywhere we look—on websites, social media, and even in our emails. This constant barrage can lead to ad fatigue, where people get tired of seeing too many ads and start ignoring them. For businesses, this means their ads aren’t as effective as they could be. Here are […]

Understanding the Transition: Google Analytics 4 (GA4) vs. Universal Analytics (UA) 

The evolution of digital analytics has taken a significant leap with the introduction of Google Analytics 4 (GA4), which replaces the long-standing Universal Analytics (UA). For marketers, website owners, and data analysts, understanding the differences between GA4 and UA is crucial for adapting to the new landscape. Here, we explore the key distinctions and what […]

Is Your Website Mobile-Friendly? Here’s Why It Should Be 

In today’s digital landscape, ensuring your website is mobile-friendly is no longer optional—it’s essential. Mobile devices have become the primary means of accessing the internet, with mobile traffic continuing to grow year over year. If your website isn’t optimized for mobile users, you could be missing out on a significant portion of your potential audience. […]

Time to Refresh Your Website? Here’s Why It’s Crucial for Your Business

In the digital age, your website is often the first point of contact potential customers have with your business. If your website looks outdated, functions poorly, or doesn’t reflect your brand’s current image, it can leave a negative first impression. A website stuck in 2007 not only looks unprofessional but can also deter potential clients […]

Exploring Different Types of Advertising: A Comprehensive Guide

In today’s fast-paced digital world, businesses have an array of advertising methods at their disposal. Each type has its unique advantages, suited to different goals and audiences. Understanding these types can help businesses make informed decisions about which strategies to employ. Let’s explore the various advertising types, including traditional methods and modern digital innovations, with […]