Summer Website Prep: How to Turn More Visitors into Customers This Season

Woman standing on cruise ship deck overlooking misty Alaska coastline and mountains

Summer brings opportunity. Longer days, increased travel, and a surge in online searches mean more eyes on your business than almost any other time of year. But here’s the catch: more traffic does not automatically mean more customers. If your website is not prepared, you could be losing valuable leads every single day. At Bold […]

Facebook Ads vs Google Ads: What’s the Best Choice for Tourism in 2026?

Cruise passengers lining up to board a large blue cruise ship at port on an overcast day.

Tourism marketing in 2026 is more competitive than ever. Travelers are planning earlier, comparing more options, and relying heavily on digital platforms to decide where to go, what to book, and where to spend money once they arrive. For tourism-based businesses, one question comes up constantly when planning ad budgets: “Should I be using Facebook […]

Mobile-First Design: Why Your Website Must Work on a Phone First

A Wake-Up Call for Ketchikan Tour Operators The next time you check your website stats, take a look at where your traffic is coming from. If you’re in the Ketchikan tourism industry, odds are more than 70% of your visitors are browsing from a mobile device—often while on a cruise ship or ferry, between ports, […]