How to Refresh Your Brand for the New Year Without Starting Over
The start of a new year always brings momentum. New goals. New strategies. New energy. For many business owners, it also sparks a very common question. Do I need to completely rebrand my business to stay relevant? The answer is usually no. In most cases, what your business really needs is not a full rebrand, […]
The New Year Marketing Checklist: Get Your Brand Ready for What’s Next
When the confetti settles and the last champagne glass is put away, it’s time to do what every smart business does best: plan ahead. The start of a new year isn’t just a calendar change, it’s a reset button for your marketing, branding, and online presence. Whether your goal is to attract new clients, strengthen […]
2025 Fall Digital Marketing Checklist for Local Businesses
As the seasons change, your marketing strategy should too. Fall isn’t just about cooler weather; it’s one of the most important times for local businesses to strengthen community connections, increase online visibility, and prepare for the year-end sales rush. Whether you own a retail shop, service company, or restaurant, this checklist will help your business […]
Autumn Audits: Why Fall is the Best Time to Tune Up Your Website
The Smart Season for Website Maintenance As the days get shorter and the year begins to wind down, fall presents an ideal opportunity to shift your focus inward—especially when it comes to your digital presence. Business owners and marketers often spend spring and summer focused on outreach, events, and sales cycles. But fall is where […]
Blog or Bust: Why You Still Need a Blog in 2025
Blogs Aren’t Dead—They Just Evolved With the rise of short-form video, AI-generated content, and paid social campaigns, some small business owners are asking: “Do blogs still matter in 2025?” Short answer? Yes. Long answer? Blogs are one of the most powerful, cost-effective marketing tools a small business can use—especially in a digital world overloaded with […]
Mobile-First Design: Why Your Website Must Work on a Phone First
A Wake-Up Call for Ketchikan Tour Operators The next time you check your website stats, take a look at where your traffic is coming from. If you’re in the Ketchikan tourism industry, odds are more than 70% of your visitors are browsing from a mobile device—often while on a cruise ship or ferry, between ports, […]
Is Your Website Costing You Sales? 5 Signs It’s Time for a Redesign
Is Your Website Costing You Sales? 5 Signs It’s Time for a Redesign When was the last time you looked at your website from a customer’s perspective? If it’s been a while, there’s a good chance your site might be doing more harm than good—especially if it’s outdated, slow, or hard to navigate. In today’s […]
The Power of Consistency: Why Cohesive Branding Matters Across All Platforms
In today’s fast-paced digital world, businesses are constantly vying for attention. With social media, digital ads, and countless online platforms, standing out isn’t just about being creative — it’s about being consistent. Cohesive branding across all platforms ensures that your business is instantly recognizable and builds trust with your audience. But what does this actually […]
Marketing Trends to Watch in 2025: What’s Next for Small Businesses?
The world of marketing is evolving faster than ever and staying ahead of the trends can give small businesses a competitive edge. As 2025 approaches, businesses need to adapt to emerging strategies that will shape the digital landscape. From AI-driven campaigns to sustainable branding, here are the top marketing trends to watch in the coming […]
5 Website Design Trends You Should Know for 2025
In the ever-changing world of web design, staying ahead of the curve is essential for keeping your business fresh and relevant. As we head into 2025, here are five website design trends to watch and implement for an improved user experience and competitive edge: 1. Minimalist, Clean Designs Less is more! Modern websites in 2025 […]