Autumn Audits: Why Fall is the Best Time to Tune Up Your Website
The Smart Season for Website Maintenance As the days get shorter and the year begins to wind down, fall presents an ideal opportunity to shift your focus inward—especially when it comes to your digital presence. Business owners and marketers often spend spring and summer focused on outreach, events, and sales cycles. But fall is where […]
Blog or Bust: Why You Still Need a Blog in 2025
Blogs Aren’t Dead—They Just Evolved With the rise of short-form video, AI-generated content, and paid social campaigns, some small business owners are asking: “Do blogs still matter in 2025?” Short answer? Yes. Long answer? Blogs are one of the most powerful, cost-effective marketing tools a small business can use—especially in a digital world overloaded with […]
Mobile-First Design: Why Your Website Must Work on a Phone First
A Wake-Up Call for Ketchikan Tour Operators The next time you check your website stats, take a look at where your traffic is coming from. If you’re in the Ketchikan tourism industry, odds are more than 70% of your visitors are browsing from a mobile device—often while on a cruise ship or ferry, between ports, […]
Is Your Website Costing You Sales? 5 Signs It’s Time for a Redesign
Is Your Website Costing You Sales? 5 Signs It’s Time for a Redesign When was the last time you looked at your website from a customer’s perspective? If it’s been a while, there’s a good chance your site might be doing more harm than good—especially if it’s outdated, slow, or hard to navigate. In today’s […]
The Power of Consistency: Why Cohesive Branding Matters Across All Platforms
In today’s fast-paced digital world, businesses are constantly vying for attention. With social media, digital ads, and countless online platforms, standing out isn’t just about being creative — it’s about being consistent. Cohesive branding across all platforms ensures that your business is instantly recognizable and builds trust with your audience. But what does this actually […]
Marketing Trends to Watch in 2025: What’s Next for Small Businesses?
The world of marketing is evolving faster than ever and staying ahead of the trends can give small businesses a competitive edge. As 2025 approaches, businesses need to adapt to emerging strategies that will shape the digital landscape. From AI-driven campaigns to sustainable branding, here are the top marketing trends to watch in the coming […]
5 Website Design Trends You Should Know for 2025
In the ever-changing world of web design, staying ahead of the curve is essential for keeping your business fresh and relevant. As we head into 2025, here are five website design trends to watch and implement for an improved user experience and competitive edge: 1. Minimalist, Clean Designs Less is more! Modern websites in 2025 […]
Social Media Marketing: Thanksgiving-Themed Ideas to Boost Engagement This November
Thanksgiving is the perfect time for businesses to show appreciation, connect with their audience, and boost brand loyalty through engaging and festive content. As November rolls around, consumers are bombarded with holiday promotions and messages. To stand out from the crowd, businesses need to craft thoughtful, creative, and relevant Thanksgiving-themed social media content that captures […]
Cybersecurity Month: Why Website Security is More Important Than Ever
Your business’s online presence is just as valuable as your physical one—if not more. This October, Cybersecurity Awareness Month gives us the perfect opportunity to highlight why keeping your website safe should be a top priority for any business owner. The Rising Threat of Cyber Attacks As businesses increasingly rely on their websites to drive […]
The Art of Minimalist Web Design: Less is More
Standing out requires more than just vibrant colors and flashy graphics. The art of minimalist web design embraces the principle that less is more, focusing on simplicity, clarity, and efficiency. This approach not only enhances user experience but also drives better engagement and conversion rates. Let’s look into the core principles of minimalist web design […]